New Instagram Tools to Elevate Your Artists’ Reach and Creativity

Instagram is rolling out exciting new features designed to help creators and artists engage fans, streamline content creation, and unlock new promotional opportunities. Here’s everything you need to know to keep your artists ahead of the curve:

Edits by Instagram: Simplified Video Creation

Instagram has announced the launch of Edits by Instagram, a standalone app offering creators a seamless way to produce short-form videos with powerful editing tools. Perfect for music creators and their teams, the app provides:

• Advanced Editing Features: Clip-level timeline editing, auto-enhance options, and creative effects like green screen, overlays, and transitions.

• Draft Management: Keep projects organized with longer capture times and easy draft storage in one place.

• Insights for Inspiration: Real-time data to inform creative decisions and optimize content performance.

Why it matters for your artists: With tools for editing, ideation, and collaboration, artists can focus on creating polished, engaging video content that resonates with their audience.

Availability: Edits will be available for download in the U.S. soon (iOS pre-order available; Android to follow). Instagram is actively working with creators to refine the app before its full launch.

🎵 Music Stickers in Instagram DMs

Music is at the heart of connection, and Instagram is expanding how artists and fans interact.

Soon, your artists can share Music Stickers in DMs or Broadcast Channels, allowing fans to:

• Preview new releases or unreleased clips.

• Save the track to their Instagram Music Library for use in Stories or Reels.

• Share it with friends directly in chats.

How it works:

Tap the sticker button in the chat composer.
Select Music and search for a song.
Add it to the conversation with a spinning vinyl sticker.

💡 Why it matters: This feature opens new doors for intimate fan engagement, buzz-building, and early previews of new music. It’s a powerful tool for building momentum around a release.

🔄 Reels Cross-Posting to Threads

Instagram now makes it easier to expand your reach with Reels Cross-Posting to Threads. Artists can:

• Share individual Reels posts directly to Threads.

• Enable automatic sharing for all Reels to reach a broader audience without extra effort.

How to activate:

• Toggle on Share to Threads at the post level or enable it for all posts in Advanced Settings.

💡 Why it matters: Extend the reach of your artists’ Reels and amplify visibility across multiple platforms.

⏳ 3-Minute Reels

Creators can now upload Reels up to 3 minutes long, providing more time to share in-depth content. This feature is ideal for:

• Behind-the-scenes clips.

• Deep dives into music creation.

• Personal stories and moments to connect with fans.

Pro Tip: While the Audio Library supports tracks up to 90 seconds, the new Multi-Track feature lets creators combine multiple audio clips for extended Reels.

💡 Why it matters: Longer Reels mean more storytelling opportunities, giving fans deeper insights into the creative process while boosting engagement.

📣 Make the Most of These Updates

Your artists can leverage these updates to create buzz and build deeper connections with fans.

Use Edits to simplify video creation, Music Stickers to share exclusive content, and new Reels features to expand your artists’ reach and creativity.