EXHIBIT A TO CONTENT LICENSE AGREEMENT
EXHIBIT A TO CONTENT LICENSE AGREEMENT
As an ANS Music’s Partner (Vendor) for Delivery to VEVO, we want to take the time to inform you of our policies with respect to video deliveries. These policies may have an impact on the way you’ve typically worked with YouTube in the past.
The following are ANS Music’s procedures with respect to Video Content Delivery:
ANS Music will act as the distribution platform for all of your Official music videos and other Premium content on YouTube, Vevo platforms and others video streaming platforms.
○ Official Music Videos should not contain:
■ Chyrons (Scrolling or Still)
■ Beginning/End Slates
■ Countdown Clocks
■ Album/Single In-Store Dates
■ External links, including:
● Tiktok
● Official/Unofficial Band Pages
● iTunes/Amazon
● any eCommerce partner
○ Pseudo videos:
■ Should have the word “(Audio)” following the title if only audio is playing against a still image(s)
■ Should have the word “(Audio + Lyrics)” OR “(Official Lyric Video)” following the title if audio and moving lyrics are displayed
■ Should not contain links to:
● X (formally known as Twitter)
● Official/Unofficial Band Pages
● iTunes/Amazon
● any eCommerce partner
■ Vevo will amend titles if need be
○ Premium content is defined as any piece of video content cleared for commercial use (has an
ISRC). Simply put, “premium” video provides value to fans and is engaging, intimate, or shows the
artist’s personality or story.
■ Professionally produced video content only:
● 1080p HD, 4K or higher
● Compelling interview or behind-the-scenes footage
● TV/Film production value
■ This does not include:
● Raw, unedited webcam footage
● Raw, unedited iPhone camera footage (even if it’s HD)
● Improperly lit video footage
● Improperly mic’d video footage
● User-generated content
● AI-generated content (audio and/or video).
● ANS Music will not accept the same video for use across different channels on YouTube
○ If you want a video to appear on multiple channels across YouTube, Vevo recommends that you
“playlist” or “Like” that video into the channel of your choice (please
Contact [email protected] for assistance)
○ Variations on a single music video (example: “Director’s Cut”) are permitted. Multiple copies of the same video across different YouTube channels causes a splitting of its audience and creates two or more less popular videos in search. It is better for there to be one official copy on YouTube so that view counts aren’t split.
● Embedding, commenting, rating and mobile settings on all videos will always be set to “Allow”; regardless of their previous settings. We understand there may be cultural reasons why certain features should not be available so please raise any concerns with the Content Operations team.
● No attached promotions within the video itself: Vevo will not accept any videos that contain promotional ads (no pre, mid, or post roll, bumpers, logos, end cards, bugs/ chyrons, or lower third overlays). Only traditional, naturally integrated Product Placements within the videos itself will be accepted.
● Video containing “explicit” content should be brought to the attention of the Label Relations and/or Content Operations team. These videos will still be delivered and displayed on YouTube, however, YouTube may decide to flag and demonetize the video if it violates their content standards, or the YouTube community’s feedback may cause the video to be age-gated or even removed entirely. (http://www.youtube.com/t/community_guidelines).
● Generally, ANS Music will accept long-form (max 30GB in size) content. If you have content over max 30GB in size, please contact Content Operations prior to delivering the file.
● ANS Music expects all Content Providers to deliver their premium music video source files at the following specification (some exceptions can be made):
○ File Naming Convention:
■ Artist_Title_Version.mov
■ No spaces or special characters ( : ! # , @ $ % ? “ ‘ ) in file names
○ HD Videos
■ Video
● Compression Type: H.264 or ProRes
● File Format: .mov or .mp4
● Dimensions: 1920×1080 (preferred) or higher
● Frame Rate: Native (No less than 23.98)
● Bit Rate: 20mbps (Minimum 7500 kb/s, if necessary)
● File must be de-‐ Interlaced (Please, no Interlacing)
● Multi-‐ pass encoding is preferred
● Do not use frame re-‐ ordering in your encoding settings
● Do not include front or end slates, title or end cards, etc.
■ Audio
● Format: AAC
● Channels: Stereo (L R)
● Sample Rate: 44.100 kHz
● Bit Rate: 320 kbps CBR
○ 4K/2K
■ Video
● Compression Type: H.264 or ProRes (Recommended)
● File Format: mov or mp4
● Aspect Ratio: 16:9, 1.85.1, 2:1, 2.35.1, 2.39.1, or 2.4:1
● Dimension Format: 1440p, 2160p, or similar native (depending on the aspect ratio)
● Frame Rate: 23.976, 24, 25, 29.97, 30, 48, 50, or 60
● Bit Rate: 30mbps (2K) / 60mbps (4K)
■ Audio
● Format: LPCM
● Channels: Stereo (L R)
● Sample Rate: 48kHz ○ Vertical Videos
■ Video
● Compression Type: H.264 or ProRes
● File Format: .mov or .mp4
● Dimensions: 1080×1920 (preferred)
● Frame Rate: Native (No less than 23.98)
● Bit Rate: 20 mbps (Minimum 7500 kb/s, if necessary)
■ Audio
● Format: AAC
● Channels: Stereo (L R)
● Sample Rate: 44.100 kHz
● Bit Rate: 320 kbps CBR
Video Thumbnails
● In order for images to display properly across the Vevo and video platform, please deliver
1920×1080 thumbnails/VICs. This includes videos of different dimensions or aspect ratios.
Thumbnails are mandatory for delivery.
Territory-Specific Release Dates
● Currently, territory-specific release dates are managed manually within the link:
https://vevo.ansmusic.in . For example, if your video is launching first in the UK, you would only specify the UK in the territorial policies section. If the video will launch in 5 other countries the next week, you would simply add those 5 countries on the day the video should be available.
Pre-Release Embeds
● Syndication premieres are managed manually via link: https://vevo.ansmusic.in. Please reach out to Content Operations ([email protected]) for assistance.
Captions
● Captions must be delivered via feed in a TTML format. Vevo at YouTube (ArtistVEVO Channels)
● ANS Music will create and operate all Vevo channels at YouTube (i.e. all the channels that your
music videos are delivered to). ANS Music will work with every company’s designated content
administrator to create new delivery channels for all Vevo content on YouTube.
● All Partners (Vendors) must have ownership applied to the YouTube video asset in order to publicly
display and monetize content. This is done by having a YouTube CMS account which is part of the
YouTube Partner Program.
Inline Replacement of Video Assets
● Vevo’s policy regarding inline replacement is as follows:
○ The video must have over 500k views on YouTube
○ The replacement must be done to enhance video/audio quality. Editorial changes to videos will not be approved
Requesting YouTubeVEVO channels
● Partner (Vendor) should submit new channel creation requests
https://vevo.ansmusic.in/channel/create
● Each request must include the following:
○ Artist Name
○ Your name, content provider name, label name, and email address
○ Requested YT Vevo Channel Name -‐ ‐ must be equal to or less than 20 characters including
the Vevo suffix, using Letters A-‐ Z and/or Numbers 0-‐ 9
■ For example, JohnMayerVEVO
● If the channel name requested is not available, we’ll ask that you choose a new name.
● Once a YouTube Channel name has been created, it cannot be changed. Delivery Issues
● The Content Operations and Engineering Teams will continually monitor video delivery. Should you
experience issues delivering your content, please email [email protected] (with video
ISRC) and one of our team members will respond as soon as possible. Artist profile and YouTube
channel updates
● Please direct any content-related requests/issues to support@ ansmusiclimited.com.
● Label Relations Representatives
○ Designated members of the ANS Music label relations team will be assigned to respective label accounts within the territory
○ Each respective label rep will process requested premiere dates within internal programming meetings
○ The areas in which Vevo is able to program a video asset are outlined below:
■ Vevo TV App (Apple TV, Roku, etc.)
● The Carousel Unit in the Browse section of the app
● Social platforms including Twitter, Facebook, Instagram
● Editorially programmed playlists, such as genre, theme and mood based
● Vevo linear channels
■ Vevo At YouTube
● Vevo offers the following units on YouTube in the form of impression value on a daily basis for premiere/features/exclusives:
○ Annotations placed within like-artist’s videos across Vevo’s library on YouTube
○ Editorially programmed playlists, such as genre, theme and mood based
○ End screens on similar-genre videos
Advertising
● Ad Policy
○ Across our video content:
■ Vevo’s digital ad products are: pre-rolls and in¬video overlays (both have synched companion display units on YouTube)
■ We have user experience in place that controls when users can receive pre-rolls on Vevo properties
■ YouTube is responsible for the ad frequency and experience on YouTube properties
■ On Vevo properties, a user can receive a pre-roll every 7-10 minutes of wall clock time, depending on the type of platform the user is using
■ Once they receive a pre-roll, if their next view is within 7-10 minutes it can be an in-video overlay or no ad unit
■ These products and frequencies can be changed at any time
● House Advertising
○ We run internal Vevo marketing promotions as well as provide inventory label promotional house ads
○ These run across Vevo and YouTube
○ Purchasing Inventory from Vevo
○ To purchase inventory please contact the Vevo Pricing and Planning team
Financial Reporting
ANS Music will send each content partner a statement for revenue earned for each month, forty-five days following the end of the month. These statements will separately detail Video Streaming Revenue earned and Exclusive Content Revenue earned. Video Streaming Revenue is the general revenue pool of all advertising sold on the Video and Vevo network excluding any exclusive content pieces. Exclusive Content Revenue is any revenue sold to an advertiser based on the advertiser’s request for that specific artist or piece of content. For example, a sponsorship by an advertiser of a video premiere of the advertiser’s selection, would be considered exclusive content revenue for the video it is sold against. Each statement will detail the following information for both Video Streaming Revenue and Exclusive Content Revenue:
● Total Streams
● Total Label Streams
● Total Gross Revenue (all Video Streaming Revenue and Exclusive Content Revenue earned on Vevo
network)
● Label Gross Revenue (Label Usage % times Total Gross Revenue = the piece of the total gross
revenue relating to the content partner)
● Deduction (% deduction based on content license contract terms)
● Label Adjusted Gross Revenue (Label Gross Revenue times deduction = revenue subject to the
content license agreement)
● Content Fees % (% dictated by content license agreement)
● Payable to Label (Label Adjusted Gross Revenue times Content Fees % = Label’s earned revenue
for the month)
In addition to the summary statement that is provided, a detailed file with all streams by ISRC and revenue earned by ISRC will be distributed via email and Curve analytics system. Payment for revenue earned for each calendar month will be made by the tenth business day following three months following the month it relates to. For example, January revenue is paid out by the tenth business day of May.
All inquiries should be directed to:
Content Operations